The “health halo”
Do healthy-sounding terms such as “organic” or “trans-fat-free” seduce us into eating more than we would otherwise? (I.e., do we feel virtuous eating our “trans-fat-free” french fries and conclude that...
View ArticleBeyond War: The audio version
In the book, we tell a story about a group called “Beyond War,” which tried to mobilize public opinion against the nuclear arms race. As part of their anti-nukes presentations, they’d do a...
View ArticleBeyond War: Now in Video
You’ve read the prose and heard the audio. Now watch the video, starring Ben of Ben & Jerry’s fame. This is very effective communication — it brings emotion to what deserves to be an emotional...
View ArticleDaily Show statistics
The other night Jon Stewart mentioned that if you commit murder, you’ve got a 48% chance of going to jail. Versus if you’re an Illinois Governor, you’ve got a 50% chance. (4 out of the last 8 Governors...
View Article“We let polluted air speak for itself”
How do you convince people that air pollution is a problem? You let them see it for themselves. Check out this very smart outdoor campaign in Hong Kong. (Thanks to Choleena at Tantramar for the tip.)...
View ArticleBill Gates at TED
In his talk at TED, Bill Gates released a jar full of mosquitoes, sending them out to feast on some of the world’s best & brightest blood. “Malaria is spread by mosquitoes,” he said. “I brought...
View ArticleGreat savings stat
From Floyd Norris in the NYT: This week I checked the Web sites of the four largest banks in the country — Bank of America, JPMorgan Chase, Citigroup and Wells Fargo — to see what they were offering on...
View ArticleThe Girl Effect returns
You’ve probably seen “The Girl Effect” video. When it launched, we raved about it and tried to explain why it’s so effective. Now there’s a sequel, and it’s just as impressive as the first one. Check...
View ArticleHow to get stickier
Communicating with more impact isn’t some kind of mysterious process. It just takes a framework for thinking and a little bit of effort. I want to share with you some videos that show how quickly the...
View ArticleThe 100,000 Homes Campaign
If this extraordinary campaign succeeds, 100,000 homeless people will have homes by July 2013. And if you think that sounds crazy, just watch this video. The post The 100,000 Homes Campaign appeared...
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